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Our Story

From Elderberries to Enlightenment Our story began in October 2020, not in a boardroom, but in a kitchen filled with the laughter of five children and the dream of making wellness accessible to every family.

Our Mission: Making Holistic Health Simple


We believe wellness shouldn’t be complicated, expensive, or exclusive. Every batch of FireFly Brew is crafted with organic, whole ingredients because your family deserves nothing less.

Two women brewing kombucha at Firefly Brew in Oklahoma.
Person in apron analyzing kombucha in a glass
Pouring Blueberry Lemonade kombucha into a glass — artisan brewer in brown apron pouring Firefly Booch Brew’s vibrant pink kombucha made with organic ingredients.

I want my story to resonate with anyone who may be facing their own struggles. 

Firefly Brew is more than a brand; it’s a movement toward resilience and empowerment. Through my journey, I hope to inspire others to chase their dreams, no matter the obstacles they encounter. 

If I can rise from the ashes of hardship and create something beautiful, then so can you.

I invite you to join me on this incredible journey. Together, let’s raise our glasses to health, purpose, and the strength we all carry within us. 

Follow me and the Firefly Brew team on social media to stay connected and discover the delicious flavors that celebrate our shared stories of resilience and joy.

– Rashel Hudson

More than Business-
Its Community

Our Benevolence Fund Impact


At Firefly Brew, we believe in more than just crafting exceptional kombucha. We’re here to spark healing and hope.

A portion of our profit goes directly toward supporting those impacted by domestic violence We partner with the Mounds Ministerial Alliance, The Demand Project, Angel Tree and scholarship programs to provide resources, gifts and moments of peace to those rebuilding their lives. We support these causes because no one deserves to walk that path alone.

Our mission is rooted in community connection, and we’re proud to use our platform to uplift those who need it most. When you choose Firefly Brew, you’re not just drinking something good — you’re doing something good.

Two women working in a brewery, handling cans of kombucha

Meet the
FireFly Family

Passion-Driven, Family-Focused

Meet the team behind every bottle – from our founder juggling five kids and a kombucha empire to our brewmasters who treat every batch like it’s going to their own family.

Smiling woman in a black shirt standing with arms crossed in a brewery.

Rashel Hudson

As our visionary Owner, Founder, and CEO, Rashel leads with passion and purpose. Proudly representing a woman and native-owned business, she brings a unique perspective and relentless drive to everything we do. She has a proven track record of building strong teams and fostering a culture of collaboration. Rashel’s leadership style inspires innovation while keeping the company rooted in its core values.

Kombucha brewer with tattoos and unique hairstyle at Firefly Brew in Oklahoma.

Elle Zisumbo

With 20 years of solid business experience, Elle serves as our Chief Operating Officer. Her grounded approach and strategic mindset ensure that we stay on track and thrive in our endeavors. Elle excels in streamlining operations to improve efficiency and profitability. She is recognized for her ability to navigate complex challenges with practical, results-driven solutions.

Portrait of a male team member at Firefly Brew, an Oklahoma kombucha brewery.

Jordan Buckley

Our Chief Production Officer, Jordan, is a culinary genius with an incredible talent for exquisite crafting taste profiles. His sharp intellect and creativity make him a crucial part of our team, always pushing the boundaries of what’s possible.
Portrait of a young woman team member at Firefly Brew, an Oklahoma kombucha brewery.

Madison Rose

As our Chief Product Officer, Madison possesses extraordinary attention to detail and exceptional sourcing capabilities. Her meticulous nature ensures our products not only meet but exceed expectations. She consistently brings creative concepts to life while


    Together, we make a powerhouse team, ready to take on any challenge with creativity in the functional beverage industry.

    Follow Us on Social

    Social Media Links Follow our journey on Instagram, Facebook, and TikTok for behind-the-scenes content and wellness tips.